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May
30

Comercial Jc Penny

May
20

Really interesting to see how great stuff would get pitched, and then tested on a focus group.

Mar
30

A very clever piece of advertising aimed at making the viewer look at the wider picture. Played out

Mar
3

ikea, ad
problem: get people to realise that ikea's kitchens are livable and feel real. strategy: how real? get people to act like they're living in it. so they might have sex, have screaming babies, or in this case, they might argue, as you see in movies. great insight.

Feb
28

thought: if your job isn't great, you'll dread mondays.
part of the same campaign but with different message. really nice that they use one central thought (your calling is calling) and created heaps of different scenarios around it.

Feb
20

ad, bbdo
thought: it took a lot of hard work for you to be born, are you making the most out of your life? usp: mosnter.com allows you to find that job that will fulfill your potential.